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Privacy Notice

T+A elektroakustik GmbH & Co. KG
Planckstraße 9 – 11
32052 Herford / Germany

We have appointed a data protection officer for our company:
Peter Herden
Herden Consulting
Teutoburger Str. 7
33803 Steinhagen / Germany
Telefon: (+49) 175-2643780
E-Mail: datenschutz[at]ta-hifi.com

Order processing in the online shop and customer’s account
We process our customers’ data as part of the ordering procedures in our online shop, with the purpose of enabling you to choose and order selected products and services, and complete the payment process, delivery or execution of the service.
The information we process includes inventory data, communication data, contract data and payment data, and the persons affected by the processing include our customers, interested parties and other business partners. The purpose of the processing is to perform contract services as part of the operation of an online shop, settlement, dispatch and customer services. We make use of session cookies for storing shopping cart content, and permanent cookies for storing the login status.
The processing is carried out in accordance with Art. 6 Para. 1 lit. b (executing order procedures) and c (legally required archiving) DSGVO. The required information is that designated as necessary for establishing and fulfilling the contract. We only share the data with third parties in the context of dispatch and payment, or as part of legal consent and obligations to legal advisors and authorities. The data are only processed in third countries if this is necessary for the fulfilment of the contract (e.g. to meet the customer’s wishes in respect of dispatch or payment).
Users have the option of setting up a user account which allows them to examine their individual orders. Part of the registration process is to notify users of the mandatory information required. User accounts are not shared, and cannot be indexed by search engines. If users cancel their user account, their data regarding the user account are erased, unless their storage is necessary for commercial or fiscal reasons in accordance with Art. 6 Para. 1 lit. c DSGVO. Where a legal obligation exists, information in the customer’s account is subsequently archived until it is erased. It is the responsibility of users to secure their data if a contract is cancelled before it is concluded.
In the context of registration and re-registration, i.e. when our online services are accessed, we store the IP address and the time of the corresponding action on the part of the user. Data are stored in accordance with our legitimate interests, as well as those of the user in terms of protection from misuse and other unauthorised exploitation. As a fundamental rule these data are not passed to third parties unless this is necessary in order to satisfy our requirements, and unless a legal obligation exists in accordance with Art. 6 Para. 1 lit. c DSGVO.
Data are erased after statutory guarantee obligations and similar obligations have elapsed; the need to store the data is checked every three years. Where there is a legal obligation to archive data, they are erased at the end of the prescribed period:  six years in the case of commercial storage obligation and ten years for fiscal storage obligation.

External payment service providers
We employ external payment service providers,  whose platforms enable users and ourselves to complete payment transactions:
Concardis (https://www.concardis.com/de-en/protecting-your-data)
In the context of contract fulfilment we employ payment service providers in accordance with Art. 6 Para. 1 lit. b. DSGVO. We also employ external payment service providers on the basis of our legitimate interests in accordance with Art. 6 Para. 1 lit. f. DSGVO, in order to offer our users effective and safe payment facilities.
The data processed by the payment service providers include inventory data, such as name and address, bank data such as account numbers or credit card numbers, passwords, TANs and checksums, as well as contractual, aggregate and recipient-related information. This information is required in order to complete transactions. However, the data entered are only processed by the payment service providers, who store them. This means: we receive no information relating to accounts or credit cards, but only confirmatory or negative information regarding the payment. Under certain circumstances the data are passed by the payment service providers to credit reference agencies. The purpose of this data transfer is to check identity and credit-worthiness. In this regard we refer you to the AGB (general terms of business) and data protection information of the individual payment service provider.
Payment transactions are governed by the payment conditions and data protection notes of the appropriate payment service provider, which can be called up within the relevant websites and/or transaction applications. We also refer users to these conditions and notes for the purpose of additional information and enforcement of cancellation rights, information rights and other rights of the persons concerned.

Administration, financial accounting, office organisation, contact administration
We process data in the context of administration tasks and the organisation of our company, financial accounting and compliance with legal obligations, such as archiving. For this purpose we process the same data which we handle as part of the execution of our contractual services. The processing is based on Art. 6 Para. 1 lit. c. DSGVO and Art. 6 Para. 1 lit. f. DSGVO. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose of, and our interest in, the processing lies in the administration, financial accounting, office organisation and data archiving, i.e. tasks whose purpose is to maintain our business activities, the awareness of our tasks and the performance of our services. The erasure of data regarding contractual services and contractual communication is carried out in accordance with the information stated under the relevant processing activities.
This procedure involves the sharing or transfer of data to the financial authorities, advisors such as tax advisors or auditors and other tax authorities and payment service providers.
We also store information relating to suppliers, organisers and other business partners as required by our economic interests, with the purpose of facilitating subsequent contact. Most of these data relate to companies, and as a fundamental rule we store these data permanently.

Economic analyses and market research
In order to be able to operate our business efficiently, recognise market tendencies and respect the wishes of our contract partners and users, we analyse the data available to us with the aim of improving business procedures, contracts, query handling, etc. We process inventory data, communication data, contract data, payment data, usage data and metadata in accordance with Art. 6 Para. 1 lit. f. DSGVO; the persons concerned include contract partners, interested parties, customers, visitors and users of our online presence.
The purpose of the data analysis is economic assessment, marketing and market research, and we are able to take into account the profiles of the registered users with information such as the services they use. The analytical work helps us to improve user-friendliness, optimise our product range and enhance business efficiency. Our analysis is solely for our own use, and the results are not shared externally, unless the analysis is anonymous and summarised.
Where these analyses or profiles are personal, they are erased or anonymised when the user is cancelled, or two years after completion of the contract. Wherever possible the overall economic analyses and general determination of tendencies are produced in anonymous form.

Consent and cancellation
If you have conveyed personal data to us, you can ask us to erase them again at any time. The right of cancellation or erasure does not apply to data we require for billing and book-keeping purposes.
Links to other Internet sites.
We occasionally refer website visitors to third-party websites (Links). Although we select these third parties with great care, we are unable to offer any guarantee or accept liability for the correctness or completeness of the content and the data security of third-party websites. Please note also that this data protection declaration is not applicable to linked third-party websites.

Updating this data protection declaration
Whenever we introduce new products or services, or change Internet procedures, or if Internet and IT security technology is subject to further development, then this “data protection declaration” will be updated. For this reason we reserve the right to alter or expand the declaration as required. Any changes will be published at this location. We therefore recommend that you visit this website at regular intervals to keep abreast of the current state of the data protection declaration.

Liability
All the information contained in this website has been checked with great care. However, we are unable to guarantee that the content of our own websites is correct, complete and totally up-to-date at all times.

E-mail contact
A method of establishing contact is to use the e-mail address provided. The user’s personal data are included with the e-mail, and this information is stored. No data is passed to third parties as part of this process. The data are used exclusively for the processing of the exchange of messages. If contact is established via e-mail, the data processing also takes into account the required valid interest. The purpose of the remaining personal data processed during the dispatch procedure is to prevent misuse of the contact form and to safeguard the security of our Information Technology systems. The data are erased as soon as they are no longer required for the purpose for which they were collected. In the case of personal data from the contact form’s input mask, and the information conveyed by e-mail, the data are erased when the relevant message exchange with the user is concluded. The exchange of messages is considered to be complete if and when the circumstances show that the matter under discussion has been fully resolved. At all times the user has the option of cancelling his consent to the processing of personal data. If the user makes contact with us by e-mail, then he has the right at any time to cancel the storing of his personal data. If this should occur, then the exchange of messages cannot be continued. In this eventuality all personal data which were stored in the course of establishing contact are erased.

Social media
We do not make use of social media plugins on this site. If you make use of a Link which transfers you to a social media platform to which you are registered, under certain circumstances it is possible that this site will be linked to your account data. If you wish to discover more about the purpose and extent of data collection by social media platforms, please refer to the data protection information published by the platforms concerned, where you will find information on the processing and use of data, and your rights and setting options for the protection of your private sphere.

Google Analytics
This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses what are knows as “cookies”: text files which are stored on your computer, which can be used to analyse your use of the website. The information generated by the cookie concerning your use of this website is normally transferred to a Google server in the USA, where it is stored. However, if IP anonymisation is activated on this website, Google truncates your IP address beforehand within the member states of the European Union, or in other signatory states outside the European economic area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and truncated there. At the behest of the operator of this website Google will use this information to analyse your use of the website, in order to prepare reports on website activities, and in order to perform additional services connected with the usage of the website and the Internet in respect of the website operator. The IP address transferred by Google Analytics from your browser is not combined with other data by Google. You can prevent the storage of cookies by entering the appropriate setting in your browser software; however, we wish to point out that, in certain circumstances, this may prevent you making use of all the functions of this website to their full extent. You can also prevent Google collecting the data generated by the cookie concerning your use of the website (incl. your IP address), and prevent Google processing this data, by downloading and installing the browser plugin which is available at the following link (http://tools.google.com/dlpage/gaoptout?hl=de).
You can prevent Google Analytics collecting data by clicking on the following link. This procedure sets up an opt-out cookie which prevents the future collection of your data when you visit this website:<a href=“javascript:gaOptout()“>disable Google Analytics</a>
More information on conditions of use and data protection can be found at www.google.com/analytics/terms/de.html and at https://www.google.de/intl/de/policies/. We wish to point out that on this website Google Analytics has been expanded by the code “anonymizeIp”, in order to ensure that IP addresses are collected in anonymised form (known as IP masking).
We use data as the basis for providing an excellent service and for communicating. We consider that the protection of customer data, and the exclusive use of that information in the way our customers expect of us, has top priority. For this reason it is a matter of course that we observe the legal requirements for data protection. We also consider it important that you know at all times when we store data, which data we store, and how we use that information.

Cookies
Cookies (Session Cookies, Cloudflare, WordPress, Google Analytics, WPML Plugin) are used on the website. If you do not agree to these cookies being stored on your computer, we ask you to deactivate the corresponding option in the system settings of your browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
Access rights
You have a right at all times to request information on the stored data relating to your person, its provenance and recipients, and the purpose of the data processing. You can request information on the stored data at: info[at]ta-hifi.de.

Information entitlement
At all times you are entitled to information regarding the stored data relating to your person, its origin and its recipients, and also the purpose for which the data is processed. You can request information about the stored data at info[at]ta-hifi.de

Notes on improving personal data security
It is possible to configure your web browser in such a way that you are informed as soon as cookies are created, so that you can accept them generally or specifically, or refuse to accept them generally.
Never install programs other than those which you have received from a trustworthy source. In particular you should exercise the greatest caution when downloading programs from the Internet.
Do not install and launch programs which you have received from strangers, or have received unsolicited by e-mail, even from acquaintances. Caution: even screen-savers are programs.
Do not install any program on your computer if you have the slightest doubts regarding the trustworthiness of the material.
Do install a virus scanner on your computer, and set it up to check all files for viruses at regular intervals. It is important to download the latest updates which all leading manufacturers of virus scan programs make available.